Transformative Experience – ARTISSIMA’22

Artissima 2022 campaign communication video.
This edition reflects the theme of change, of the shifts in reality and its dynamics, which willed, unavoidable or fatal, interact with existence.
“A transformative experience – a concept developed by the American contemporary philosopher Laurie Anne Paul – opens up new horizons to our senses, our thoughts and emotions, to the point of being able to profoundly change us as people. The encounter with art is undoubtedly a transformative and at the same time revealing experience: an intense acceleration towards an unknown but desired future, capable of altering us in cognitive and personal terms, while providing us with new tools for the interpretation of the world.”