POP! magazine

Magazine dedicated to the inhabitants of social housing in the Municipality of Milan. It is printed in more than 30 ‘000 copies and distributed to all tenants of public housing in the city, directly to their mailboxes which reaches over 50,000 people.

With a pinch of set design and editing of the magazine’s material, we have tried to convey and narrate the release of the magazine, from people for people.

Client: Naba – MM spa
Art direction: Roberto Maria Clemente
Identity and graphics: FIONDA
Voice over: Davide Strano