Controtempo – ARTISSIMA’21

Artissima 2021 campaign communication video.
Arrhythmias, discrepancies, similarities. In “Countertempo,” slight distance from the present that is created when observing the surrounding reality.
“The mirror lets us look at what our eyes cannot otherwise see; the reflection is always a discovery, a vision of a reality that was previously invisible, unknown. It does not reflect one single truth or one single moment, but also an instant after, an instant before: pluralities, polyrhythms. We can anticipate or choose to slip into a slight, intentional delay: asynchronies, diachronies. No rule exists with which to reassemble the world, no certain final image. Only new perspectives, only new gazes. Countertime”

Client – Artissima
Art direction – Roberto Maria Clemente
Music and sounds – Paolo Dellapiana
Realized with Studio FIONDA