Biancodichina

Branded content for contemporary porcelain studio biancodichina. Concept video that plays with the lightness and fragility that these ceramics evoke. We built a world of light in which the heaviness of the gaze becomes tangible and destructive. It all stems from the saying “si rompono solo a guardarli”, “break just by looking at them”.

Client: Biancodichina
Art direction: Roberto Maria Clemente