MAXXI L’Aquila – Animations

Animations for the identity of MAXXI L’Aquila. Fundamental element of the entire identity of the new MAXXI museum: the apostrophe, contained only in the name of the regional capital of Abruzzo. Apostrophes, like swallows, fly in playful flocks. Apostrophes multiply composing the facade of the museum building.

Art direction – Roberto Maria Clemente
Realized with Studio FIONDA